There’s a moment, usually sometime in mid-October, when you see it: the first box of Panettone on the shelf. You’re not quite ready to admit it’s holiday season. But still… it makes you smile. At Casa Rinaldi, we say: embrace it!
Because if you ask us, Panettone deserves more than just a cameo on Christmas Day. It’s not just a dessert, it’s not just for December: it’s a celebration in a box, and we think the celebration can start early.

Not just for the end of the meal
Think beyond the classic slice-after-dinner. Panettone, especially our Panettone Classico, is incredibly versatile. Soft, fragrant, and rich in natural flavour, it holds its own at:
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Brunch, paired with mascarpone and honey
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Afternoon coffee, lightly toasted and served with espresso
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Aperitivo, cubed and layered with cheese and cured meats (yes, really!)
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Dessert boards, with citrus confit or dark chocolate
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Or simply, as it is, no occasion needed
The point is: great panettone doesn’t ask for a spotlight. It brings one.

Tradition, made to be shared
So what makes the Casa Rinaldi Panettone Classico Box so special?
For one, time. Each panettone is made in the spirit of 1960s Italian baking, slowly, carefully, and with real skill. Over 72 hours go into every batch, from the first knead to the final glaze. It’s leavened with a natural sourdough starter over 100 years old, refreshed daily even in the off-season, which gives the crumb its light texture and gentle acidity.
No chemical or brewer’s yeast, ever. Just patience, precision, and ingredients you can pronounce. And speaking of ingredients: you’ll taste the difference. From Calabrian candied orange to a higher-than-usual dose of anhydrous butter (for that extra indulgent texture), every slice feels like it came from a bakery, not a box.

The kind of box you want to be seen carrying
Let’s talk about the box for a second. The Panettone Classico doesn’t just taste good, it looks good, too. Presented in a sturdy, stylish box with handles, it’s ready to gift, bring to dinner, or sit proudly on your kitchen counter while you “wait for the right moment” (which, we’ll be honest, never lasts long).
So… is it too early for panettone?
Absolutely not. Whether you’re sharing it, gifting it, or quietly enjoying it with your morning cappuccino, the season doesn’t officially begin until the panettone appears. And if you’re going to start early, start with something made to be remembered.
Discover the Panettone Classico Box, and enjoy every bite of it!
